EarthRoamer is managed by Bill Swails – Founder & CEO and Tyler Tatro – President & COO. With their passion for excellence, Bill and Tyler are committed to meeting the needs of the people who purchase EarthRoamer Xpedition Vehicles. This “lean and mean” management team has a diverse skill set that enables them to make decisions quickly and efficiently and be the market leader with innovative designs and implementation of new technologies.
Bill Swails – Founder & CEO
Bill Swails founded EarthRoamer in 1998 as a business focused on adventure travel, writing, and photography. At that time Bill was driving a custom expedition camper he built in his driveway to explore, travel and camp in remote locations. In 2002 it became clear that people were more interested in Bill’s custom camper than his photography and writing, so Bill designed the EarthRoamer XV-LT and started manufacturing Xpedition Vehicles. Bill has held every position at EarthRoamer, but his favorite “jobs” are designing vehicles and sharing adventures with EarthRoamer owners.
Bill received his BS in Systems Engineering from Ohio State University in 1985, and his MBA from UCLA in 1995. Bill has twenty six years of experience in engineering management, consulting, marketing, operations, design, writing and photography for a diverse group of companies including McDonnell Douglas (Aerospace), American Management Systems (Consulting), Qwest Communications (Telecom) and EarthRoamer (Xpedition Vehicle Design, Production, Marketing and Sales).
Tyler joined EarthRoamer in April of 2007 as a member of the EarthRoamer XV-LT build team and quickly earned the respect of both his coworkers and management. Tyler demonstrated strong skills in every aspect of EarthRoamer production and after only a few months was selected to co-manage the warranty and service department where he excelled. Tyler continued to take on additional challenges and is the brains behind many of the business, operating and accounting systems in use at EarthRoamer today. Tyler has a diverse skill set and has excelled at everything from sales and marketing to design and production. Tyler held positions of increasing responsibility including Director of Sales and Operations before being promoted to President & COO in January 2014.
Before joining EarthRoamer, Tyler held positions as a service technician, project manager and apprentice electrician. He spent time traveling abroad and participated in a volunteer program in Costa Rica, where he taught disabled adults useable skills. Tyler received his Bachelor’s Degree in Business Management from Colorado University and lives in Westminster, Colorado with his wife Jessica, son Wells, and chocolate lab Gunner.
Brad joined EarthRoamer in March of 2012 as Wood Shop Manager, but his outstanding leadership and project management skills quickly launched him into the role of Production Manager. Brad leads the factory floor at EarthRoamer, managing all facets of production, from engineering to the company’s custom wood and metal shops. He has been at the helm for the successful launch of several major design changes and has implemented changes to the production schedule to streamline the manufacturing process and improve production efficiency. Brad and his team of highly skilled Colorado craftsmen continue to achieve new benchmarks with each truck they build.
Brad came to EarthRoamer with an impressive background in manufacturing, custom wood work, and design. He ran his own business for 11 years and worked in a variety of commercial and residential environments. He possesses an innate ability to see the big picture of each customer’s vision and the details that bring it to life. Known as EarthRoamer’s resident mad scientist and Renaissance man, Brad’s ingenuity extends beyond the factory walls. At home, his interests range from craft beer brewing to submarine design.
Annie first discovered EarthRoamer while camping in Utah in 2007 and has been a fan of the “Live Your Dream” philosophy ever since. She has crisscrossed the American West in various custom camper setups and has a deep appreciation for the EarthRoamer lifestyle. She joined the company in the summer of 2013 as an Executive Assistant, but quickly took on a wider array of tasks including marketing and sales, and was promoted to Office Manager that same year. She takes great pride in offering exceptional customer service to new and existing members of the EarthRoamer family.
Annie grew up on a farm in Virginia and later moved to Florida, where she graduated with Honors from the University of Florida. Her love of rock climbing brought her out west in 2006 and after several years of roaming the country, she now calls Colorado home. She lives in Denver with her very well-traveled German Shorthair Pointer, Meadow.